"The beginning is the most important part of the work", Plato
When we speak, we have about 60 seconds to capture our audience's attention, establish credibility, orient them to our topic and motivate them to listen, says Darlene Price, president of Well Said, Inc., and author of "Well Said! Presentations and Conversations that get results ”.
If you waste those precious opening seconds with a joke, an agenda, an apology, cleaning details, a series of thanks, or a confusing, labyrinthine, meaningless paragraph full of "us" and "uhs", the minds of your audience They will drift and you may not be able to get them back. "You need to put the art at the beginning, the most important part of the job," Price says.
That is a difficult task for any speaker and it will require us to develop and rehearse in a well-designed and well-designed way a brilliant and attention-grabbing opening and write my essay.
"Of all the beginnings in your toolbox, storytelling is among the most powerful, consistent, and successful," Price says. “As human beings, we are set up to enjoy and learn from stories, from bedtime stories and camp stories to Broadway theaters and boardrooms - the heroes, the villains, the conflicts, the plots, the dialogues, and the lessons learned are what attract us, reminding us of our own lives and keeping our attention ”.
The story can be about you, which will tell the audience firsthand why you are so interested and passionate about the topic. Or you can tell a story about someone else that the audience can learn from. "Another option: tell a fable, a tale with wisdom, a historical event, or an anecdote," says Price. "The idea is, start with a short 60-90 second story that launches your speech and captivates your listeners, and make sure the story synthesizes the key point of your message."
She suggests that you consider these questions as the design of your version of "Once upon a time": What challenges have they faced about your theme? How to overcome them? Who or what helped or hurt you? What lessons have they learned? What does your audience want to get, feel, or do as a result of the story? and write essay for me
«As Shakespeare wrote in 'The Merchant of Venice, visible are pricked, do we not bleed? If they tickle us, don't we laugh? If they poison us, don't we die? And if they hurt us, we won't take revenge? "Says Price. As a speaker, asking rhetorical questions has a persuasive effect - you don't expect the audience to respond out loud, but rather silently to themselves.
When you've designed and presented well, rhetorical questions influence the audience to believe what the person in the speaker's position is saying. “It is evident that Shylock, the character of Shakespeare, is leading his listeners to think of 'YES' four times to justify revenge against Antonio. What do you want your audience to say 'yes' or 'no' to? "
Besides yes or no, it can also spark curiosity and motivate your audience to think about the answer, she says.
Price says the vice president of sales for America's leading healthcare information technology company successfully sells hospital software solutions by starting his presentations with the following:
“According to a new study in the Journal of Patient Safety, medical errors leading to patient death are much higher than previously thought. Preventable adverse events (known as PAEs) cause up to 400,000 deaths a year in patients seeking hospital care. That means that medical errors are the third leading cause of death after heart disease and cancer. Our vision is to create a world free of medical errors, and we need your help. »
"The statistic, bold statement, or headline has to be directly related to the main purpose of your presentation," Price explains. "Your ideal impact convinces your audience to listen and help them respond positively to your recommendations and in the next steps."
"Use the wise words of a well-known person, because the name allows you to take advantage of his or her credibility, friendliness and notoriety," she says. The quote must have meaning and relevance to the audience.
Imagine that you are urging a group to reach consensus or giving a talk on conflict management. You can open with, Mark Twain once said, "If two people agree on everything, one of them is unnecessary." Although some of us disagree on the XYZ question, each of us is necessary to reach a solution.
A picture is worth a thousand words - "maybe even more," Price says.
"Use photos instead of text whenever possible," he suggests. A quality photo adds aesthetic appeal, increases understanding, engages the audience's imagination, and makes the message more memorable.
Price offers the following example of the effective use of an image.
The president of an electronics equipment company urged his managers to cut costs. Instead of displaying mundane charts, graphs, and spreadsheets, he opened the meeting with the question "What sank the Titanic?" When everyone in unison replied: "an iceberg", a beautiful high definition image of an iceberg shows on the screen, the tip of the iceberg was, visible above the water, the much larger portion was barely visible below the surface of the water and write my essay for me.
"The same is going to happen with our company," he continued. The hidden costs - the dangers below the surface - are about to sink this company, I need your help. This visual metaphor sparked a creative and productive brainstorming that inspired each business unit manager to diligently pursue hidden costs for what they labeled the "icebergs," Price says. The result was saving millions and ultimately the company.
"A prop is a presentation tool with a great magnetic pull that hooks your audience and keeps them watching - or listening," says Price. A visual aid can also help emphasize a point.
Price uses the example of a vice president of sales at a large insurance company, who happens to be an avid tennis player. She says he wanted to kick off their annual meeting with a bang, so he "brilliantly used his tennis racket to emphasize how to stand out from the competition, come together as a team ", and win a 'Grand Slam' through great customer service. “Year after year, other speakers have been compared to this leader's creative ability to deliver a motivating message,” she says.
Think about how you could use items such as a large wall clock, a colorful gift bag, juggling balls, a deck of cards, a bunch of carrots, or other support to introduce the topic, captivate the audience, inject humor, and make your message travel home with them.
Imagine kicking off a product management meeting with a compelling customer testimonial video, or opening a fundraising event for endangered species, showing an Amur leopard playing with her cubs in the wild and essay writing.
"Videos evoke emotional responses," Price explains. "Unlike text and bullet points or slides, you can use people, images and sound to impress and engage your audience, add drama and communicate the essence of your message quickly."
Useful Resources
http://www.hcs.harvard.edu/~policylab/2013/06/14/pulling-back-the-curtain-on-dr-oz/#comment-303772
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